To accompany their new brand vision, Morgan Stanley developed a beautiful print campaign. Highly detailed silhouettes of Morgan Stanley Financial Advisors are intricately composited with scenes of business and industry. For the accompanying digital campaign, Morgan Stanley needed an equally stunning website, to be created in tandem with motion spots.
Luxurious Animals and I developed a concept and website design that would let the user control the motion in a double exposure much like the anthem video. The advisor silhouettes use a special masking technique that we developed that blends three separate image layers into a real-time composite. This HTML5 parallax scrolling site would house the final Morgan Stanley “What If...” video, and a series of five financial advisor interviews.
Background
92Y is a multifaceted cultural institution and community center located on the Upper East Side of Manhattan on 92nd Street. The 92Y cultural center was created to embraces the community, the world, the arts and showcase ideas to enrich, enlighten and spur change.
Our objective
To showcase the architectural designs and help help donors understand the plans for the future renovation project. This huge project is funded mostly by the community and the best way to really show them a vision of the future was as an immersive 360 VR experience. This tool helped complete the needed funds for the project and excite the community.
Featured on: FastCompany
We're experiencing a lack of involvement and interest in the stock market and witnessing a growing knowledge gap. Nearly 80% of millennials are not invested in the stock market and 34% said they don't know how. The next generation of talented minds are ignoring their financial capabilities and missing out on opportunities.
Our mission is to teaching them about the market and help them think long term about their financial well being. Our solution is to teach as many people as we can through our PITLY app. Simplifying and making complex concepts more approachable. We’ve created a fast, fun, and simple digital learning experience. With 3 simple pillars, Learn, Research, Simulate.
We've made huge progress and have actively engaged thousands of people who want to learn. We’ve struck a powerful chord by asking people to invest in themselves before they invest in the markets. Making knowledge the prize and not a get rich fast promise.
The thing that makes Downtown Dubai incredible is that it was built before our eyes. The world's smartest and most creative people came together in the UAE to create the tallest building, biggest mall, most spectacular fountain and largest aquarium in the world. It isn't a place of yesterday. It's a place of the now. For a taste of what The Centre of Now has to offer, we created at Downtown Dubai's global ad campaign, shot by renowned photographer Mikael Ansson.
Defining a brand identity to drive a full site redesign and create a compelling digital experience
Bedgear is a leading manufacturer of performance bedding essentials with a philosophy centered on delivering superior sleep quality to enhance your active lifestyle. Their selection of performance pillows, pillow protectors, mattress protectors and mattress encasements harness similar cutting-edge technologies to those used in performance athletic wear. We where tasked with the challenge of redefining a brand and executing digital touch points, including the website, product selector and animated branded demos featuring Bedgear's innovative technologies.
We helped create a brand voice and personality by mapping out a way to disrupt the bedding category; making Bedgear a standout by establishing a clearly-defined brand identity that challenged industry norms. The Website was built using Magento for e-commerce and Wordpress for Bedgear’s blog. Visuals would be bold and the tone would have an attitude and vibrance focused on highly active individuals. The brand would clearly differentiate itself in a category that is full of similar looking-brands and products. Bedgear's athletic-focused brand ambassadors further elevate its presence, offering valuable testimonials and support for the brand's premium bedding essentials. The brand continues to expand, and the products have been well received by an ever-growing audience.
Devoción is one of the best high-design coffee bars in NYC. A great accolade for the Colombian Coffee brand. Working directly with coffee growers to achieve a delivery time of 10 days from the first harvest to your cup in any of the Devoción coffee shops. Easily one of the freshest coffees available in the US. It’s also available for purchase online on the website built by Mucho Design Studio. With an advanced subscription platform that you can program to deliver to your door at a frequency of your choice. Makes it so easy for users and businesses to auto-refill their favorite coffee with the grind of their choice.
See for yourself Devoción.com
Proud to have designed and created this website for our friends at Heard City. One of New York's premier audio recording studios. I wanted people to get to know the creative team at Heard City in a none conventional way. So I decided to feature their stuff instead of the usual mug shot portrait. You can learn a lot about a person by taking a close look at their stuff. You can see what kind of things they do in their free time, what interest they have and it gives you a glimpse into their personality. It was an honest and interesting way to show who they are as a collective.
Mucho Design Studio designed and developed a branding system and website that reflects the Frísco lifestyle and values, as well as its relationship with the city of San Francisco. For the site, the Mucho Design Studio assembled a team of international photographers and producers to capture the brand imagery and to show its versatility through creative cocktail recipes. With these assets, the site acts as a communications tool to connect Frísco to a community of mixologists and enthusiasts.
Frísco is a supremely sippable, clean, and flavorful spirit. Delicious on its own and supremely mixable, Frísco is a wholly new taste like nothing you’ve ever experienced. Learn more about Frísco at FriscoLiquor.com
Pono is a start up chocolate company based in Hawaii. With the mission to use local ingredients and share part the proceeded with charitable causes that will help impact the residence of the Hawaiian Islands.
I was asked to build a brand from scratch and provide the packaging for their first collection of chocolates. I also build their e-commerce website and art directed the product photoshoot with my long time friend and collaborator Nick Demilio . Everything turned out so nice their first batch sold out in just a few weeks. The company has since taken flight and we are currently working on the next collection of chocolates.
You should taste the chocolates for yourself.