We're experiencing a lack of involvement and interest in the stock market and witnessing a growing knowledge gap. Nearly 80% of millennials are not invested in the stock market and 34% said they don't know how. The next generation of talented minds are ignoring their financial capabilities and missing out on opportunities.
Our mission is to teaching them about the market and help them think long term about their financial well being. Our solution is to teach as many people as we can through our PITLY app. Simplifying and making complex concepts more approachable. We’ve created a fast, fun, and simple digital learning experience. With 3 simple pillars, Learn, Research, Simulate.
We've made huge progress and have actively engaged thousands of people who want to learn. We’ve struck a powerful chord by asking people to invest in themselves before they invest in the markets. Making knowledge the prize and not a get rich fast promise.
To accompany their new brand vision, Morgan Stanley developed a beautiful print campaign. Highly detailed silhouettes of Morgan Stanley Financial Advisors are intricately composited with scenes of business and industry. For the accompanying digital campaign, Morgan Stanley needed an equally stunning website, to be created in tandem with motion spots.
Luxurious Animals and I developed a concept and website design that would let the user control the motion in a double exposure much like the anthem video. The advisor silhouettes use a special masking technique that we developed that blends three separate image layers into a real-time composite. This HTML5 parallax scrolling site would house the final Morgan Stanley “What If...” video, and a series of five financial advisor interviews.
Proud to have designed and created this website for our friends at Heard City. One of New York's premier audio recording studios. I wanted people to get to know the creative team at Heard City in a none conventional way. So I decided to feature their stuff instead of the usual mug shot portrait. You can learn a lot about a person by taking a close look at their stuff. You can see what kind of things they do in their free time, what interest they have and it gives you a glimpse into their personality. It was an honest and interesting way to show who they are as a collective.
In the mist of a massive brand reboot GM asked us to break out of the corporate jargon and tell the story of company in an engaging new way. This exciting brief challenged my team to tell an amazing story. We design and develop the graphic narrative in the "About Our Company" section of gm.com site that would inspire and guide the website's new look and feel. Our goal was to visually enhance an information-heavy experience, to ultimately tell a more engaging and interactive story across desktop, tablet and mobile platforms.
During our R&D phase our team created animated prototypes and used a creative prototyping techniques to communicate and bring to life our creative vision. We also created a series of customized SVG animations to visually communicate important GM brand values such as "Our Company", "Our People", "Our Brands", and "Our Commitment".
From a Technology standpoint our team formulated development solutions that enhanced the overall user experience across various devices and browsers. To prevent conflict with the existing GM codebase, the technology team wrote a custom-tailored mobile-first framework utilizing CSS3 animations and transforms in combination with scroll-controlled features and SVG graphics.
The result is a seamless experience delighting the user as they scroll, revealing eye-catching animations to carry the dialog of GM’s story and further establish their reputation as trend-setters in their industry.
A four-part video series was made for Panera Bread’s Rube Goldberg inspired “Live Consciously, Eat Deliciously” campaign. The video series was created to highlight each of Panera’s brand values: Bread, Craft, Trust, and Community. These videos were housed in an cross-platform HTML5 website, where the user gets to start the chain reaction themselves. I was involved in brainstorming and storyboarding I also assisted in production by modeling, animating, texturing, and compositing each video.
You can check it out for yourself.
ConEdison approached me with the challenge of building an interactive online platform that informs and educates New York City Building Managers of energy-efficient cost saving techniques for their properties.
Working with the Gate we conceptualized an immersive visual journey that put the average Building Manger into the drivers seat. Our CG team designed and constructed a photo realistic 3D “Class B” building, consisting of 9 different destinations, that users can explore, all while learning of different techniques to enhance their building and save on their energy bill.
ConEdison’s ultimate goal was to get users to register for their Demand Response Program. An take part in the initiatives that give ConEdison control of a building’s energy consumption during peak hours, in return for revenue. To make this offer more enticing we offered the users a suite of tools to educate them on these cost savings opportunities and revenue potential.
Defining a brand identity to drive a full site redesign and create a compelling digital experience
Bedgear is a leading manufacturer of performance bedding essentials with a philosophy centered on delivering superior sleep quality to enhance your active lifestyle. Their selection of performance pillows, pillow protectors, mattress protectors and mattress encasements harness similar cutting-edge technologies to those used in performance athletic wear. We where tasked with the challenge of redefining a brand and executing digital touch points, including the website, product selector and animated branded demos featuring Bedgear's innovative technologies.
We helped create a brand voice and personality by mapping out a way to disrupt the bedding category; making Bedgear a standout by establishing a clearly-defined brand identity that challenged industry norms. The Website was built using Magento for e-commerce and Wordpress for Bedgear’s blog. Visuals would be bold and the tone would have an attitude and vibrance focused on highly active individuals. The brand would clearly differentiate itself in a category that is full of similar looking-brands and products. Bedgear's athletic-focused brand ambassadors further elevate its presence, offering valuable testimonials and support for the brand's premium bedding essentials. The brand continues to expand, and the products have been well received by an ever-growing audience.
92Y is a multifaceted cultural institution and community center located on the Upper East Side of Manhattan on 92nd Street. The 92Y cultural center was created to embraces the community, the world, the arts and showcase ideas to enrich, enlighten and spur change.
Our objective was to showcase the architectural designs and help help donors understand the plans for the future renovation project. This huge project is funded mostly by the community and the best way to really show them a vision of the future was as an immersive 360 VR experience. This tool helped complete the needed funds for the project and excite the community.
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