Mucho Design Studio designed and developed a branding system and website that reflects the Frísco lifestyle and values, as well as its relationship with the city of San Francisco. For the site, the Mucho Design Studio assembled a team of international photographers and producers to capture the brand imagery and to show its versatility through creative cocktail recipes. With these assets, the site acts as a communications tool to connect Frísco to a community of mixologists and enthusiasts.
Frísco is a supremely sippable, clean, and flavorful spirit. Delicious on its own and supremely mixable, Frísco is a wholly new taste like nothing you’ve ever experienced. Learn more about Frísco at FriscoLiquor.com
We saw this as a real opportunity – to capture the broader spirit of minimalist running, of moving through the world in a more stripped down, more spiritual, and ultimately more rewarding way. Armed with a handheld camera and a carload of running shoes, we set off into the Colorado woods with ultra-marathoner and minimalist devotee Anton Krupika; and over the course of 12 hours, captured this film, and the very essence of minimalist running.
In order to launch the New Balance Minimus shoe and convince retailers to stock up on the world's first minimal, bare foot inspired shoe we built a new brand that communicated it's philosophy in every aspect of communication. Since the Minimus is a minimal shoe, we created a minimal sales kit. Our brochure doesn't use ink, rather uses die cuts. We created a minimal Minimus language that doesn't use extra letters and we created the world's first minimal socks. All these elements were packed up in an air tight envelope and shipped to sales representative at various athletic stores. The Minimus teaser package was accompanied by a digital component explaining the science behind the shoe and a short form documentary explaining the minimalist philosophy.
Re-energizing Jim Beam – a bourbon with a bold 220-year history, but a shrinking market share, an undefined image, and little brand loyalty beyond its mostly Southern fan base.
Plus, Beam had a well-deserved inferiority complex vs. market leader Jack Daniels. To order a Jim Beam while everyone else is calling out for the much sexier “Jack and Coke” – well, that’s a bold choice. Jim Beam needed something big and talk-worthy. They needed to get their confidence back. They needed an idea they could stick with for the next 10 years.
After year one of working with us, Jim Beam experienced positive sales growth for the first time in 20 years.
Devoción is one of the top high design coffee bars in NYC. A great accolade for the Colombian Coffee brand. Working directly with coffee growers in Colombia and a delivery time of 10 days from first harvest it's served in your cup in any of the Devoción coffee shops. Easily one of the freshest coffee's available in the US. The coffee is also available for purchase online on the website built by Mucho Design Studio. With a east to manage subscription platform you can have coffee delivered to your door at a frequency of your choice. See for yourself Devoción.com
Confessions Tour was the seventh concert tour by American singer-songwriter Madonna. It supported her tenth studio album.
The concept was divided into four parts: Equestrian, Bedouin, Glam–Punk, and Disco. Equestrian had horse-themed, bondaged performances, Bedouin had performances accompanied by messages, Glam-Punk performances had Madonna playing guitars and the final Disco segment consisted of dancing in general. The tour garnered positive appreciation from branding design and commercial success. After the Confessions Tour ended, it was dubbed as the highest grossing tour ever for a female artist, grossing over US $194.7 million ($228.93 million in 2016 dollars) from 60 shows with 1.2 million spectators.
All of the promotional material for the tour featured photography by Steven Klein and was designed at Studio65 with Giovanni Bianco.
The Family is home to production companies, animation studios, music houses, record labels, orphans, editorial and post facilities, digital content creators and producers, in-laws, technologists, strategists, designers, visual effects wizards, directors, runaways, editors, writers, and thinkers.
It was a pleasure to create the branding and website for such good people. We’re friends, brothers, and sisters, and we view the people and companies we are connected to in this industry as Family too. The Family manages talent, brands, and careers connected with creating and producing award-winning advertising. Their brand is an important part of their business and we are glad that The Family has embraces the new identity and grown as a result of it.
The thing that makes Downtown Dubai incredible is that it was built before our eyes. The world's smartest and most creative people came together in the UAE to create the tallest building, biggest mall, most spectacular fountain and largest aquarium in the world. It isn't a place of yesterday. It's a place of the now. For a taste of what The Centre of Now has to offer, we created at Downtown Dubai's global ad campaign, shot by renowned photographer Mikael Ansson.
I had the privilege of working with Annie Leibovits on her book "A Photographers Life 1990-2005 " and on many other projects for movies and editorials.